A load of hogwarts ......... green marketing spin.

Enjoyed a recent blog by Steven Kiernan in printweek.com, 'The spin cycle of greenwash'.  He makes some good points about some of the 'unjoined up thinking' in some of the green marketing we see nowadays.  Worth a read.

PS Reminds us of one of our earlier blogs on the the Emirates airlines being righteous about removing their in-flight magazine to save the environment - the fact that they were removing paper from a new Airbus A380 super jumbo jet weighing 650 tons at take-off and a guzzler of tons of fuel seemed to get forgotten in their green marketing moment!