Van Houtum Papier set new standard - first in the world with 'Cradle to Cradle' paper

Van Houtum Papier, an independent paper company based in The Netherlands has announced that it is the first to produce paper according to the 'Cradle to Cradle' or C2C standards operated by MBDC - in Europe, the certification is overseen by EPEA.

The 'Cradle to Cradle' product and process design philosophy was the brain child of William McDonough and Michael Braungart who founded MBDC in 1995 to promote their eco-effective design concept. There are some overviews on YouTube: The man himself and a review of a conference in Maastricht (in Dutch).

MBDC/EPEA are commercial organisations (charge a significant fee for C2C certification) and not regulated (accountable, independent), so some critics argue that certification of this kind lacks credibility when it is self-regulating. However, there is no question that their approach to design is holistic and goes beyond the 'cradle to grave' concept which has been promoted for decades. In the words of MBDC, C2C describes an approach in which, "products and services are designed based on patterns found in nature, eliminating the concept of waste entirely ........ optimising materials to be food either for natures ecosystems or for humans industrial systems - perpetually circulating in closed systems that create value and are inherently healthy and safe".

For the paper chemical producers this philosophy offers opportunities to design products which are biodegradable, based on sustainable raw materials and which are inherently safe. The Van Houtum Papier initiative is one to watch, but in the words of Henk van Houtm, "We will first look at the market response"......... will C2C certified paper carve out a valuable niche in the market?

A book has been written by McDonough and Braungart giving details of their admirable philosophy and there are a number of reviews available in the blogosphere (eg blogcritics). There are also some excellent blogs giving some insight into MBDC (eg greencitizenship).