BASF re-organises to be closer to the customer? Closer to the paper customer?

BASF has announced that it's new organisation will allow it to be closer to the customer. On a first look, it is difficult to understand whether the new organisation will move it closer to the pulp and paper industry. Suggest reading the announcement and then working out how the paper industry will benefit from the new organisation. It remains a 'chemical' or 'product' organistaion where there is no single business unit dedicated to serving the pulp and paper induatry.

The organisation, effective January, 2008: